1. They want to interact with someone who smiles.
2. They want to work with someone who looks professional and is well groomed.
3. They want immediate attention.
4. They want you to make eye contact with them.
5. They want, if you use their name, to spell or pronounce it correctly.
6. The want to be listened to – really heard – by someone who cares.
7. They want not just reassurance but action behind the words.
8. They want you to be charming, hospitable, caring and always in a good mood even when they are brusque, rude and complaining.