INSURANCE INDUSTRY TRENDS: Ad Spending Rebounded Last Year

by | Jun 1, 2011 | Claims Department News

Auto insurance advertising soared 22.6 percent to a record-high $5 billion last year, reversing a 4.2 percent decline in 2009, according to analysis by Dowling and Partners Securities.
Prior to 2009, the industry had increased advertising spending for seven straight years. In the past decade, insurance industry advertising – the vast majority of which focuses on auto insurance – has grown 211 percent from $1.6 billion in 2001.
The biggest jump in advertising last year was by Farmers Insurance, which spent $505 million, up 125 percent from the previous year.