SHOP IDEA: Using bottled water as donation, marketing tool

John Gustafson of Gustafson Brothers in Huntington Beach, Calif., buys bottled water labeled with his collision shop’s name.
Then when a local high school athletic team asks for a $200 sponsorship donation, for example, he instead give them 400 bottles of water (his cost: roughly $200) that they can sell at the concession stand on game day for $1 a bottle.
The team ends up making $400 from the donation, and Gustafson gets his shop’s name in front of 400+ local fans of that high school.