RESEARCH: Consumers are shopping

Consumers shopped and switched auto insurers more aggressively in 2010 than they have for 14 years, according to preliminary survey findings from McKinsey & Co.
The survey analysis authors told Auto Insurance Report that the percentage of consumers who got a quote from another insurer was up 23 percent last year, and the percentage of those who actually changed to another insurer was up 56 percent.
Only 48 percent of consumers have been with the same insurer for six or more years, down from 53 percent in 2008.